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What is the record for spamming new users?

News broke today on tech outlets like The Verge and TechCrunch about a new calendar service called Sunrise.  Login options for the web application version include Google and Facebook.  A quick look around after logging in via each of these methods yielded an appealing interface, but nothing really enough to sway users away from whatever they're currently using.

What is impressive though is how quickly the spam machine was fired up.  The following message was received only hours after the brief tour from earlier in the day.  Here is the message veiled under the "From" address of "support@sunrise.am."

Dear user,

Today is an exciting day for Sunrise. We're launching on both Desktop and Android.

 [image]

 You can start using Sunrise everywhere for free.

On desktop, Sunrise will help you stay organized by combining all the information you need in one place. The desktop app is fast, beautiful and brings everything you love about Sunrise to your desktop. It takes 5 seconds to get started.

Sunrise for Android brings the best calendar to the most popular mobile platform. We've worked really hard to make an amazing user-experience for Android and leverage all the great features of Android, like widget and rich notifications. We've made this video to show you the app:

 [embedded video]

 Download Sunrise for Android and try Sunrise on Desktop now.

We're proud of your support. Today, we are making Sunrise available everywhere and we are just getting started.
 
Thank you for making Sunrise better, everyday.
 
"Sunrise is the first great calendar app for Android and web" – The Verge.
 
– Team @sunrise

Wow!  If this was a welcome message or a collection of usage tips, that would be one thing, but it's an announcement.  The email address this was sent to was collected from logging in to the service.  An announcement is redundant.  As such, this amounts to nothing more than junk mail and a nomination for the quickest exploitation of a user's email address.

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