Orsburn (Static Content)

 Is the food industry trying to ride the wave of tech popularity? Restaurant marketing material over the last few years has increasingly been using terms like “apps” and “handhelds.” They appear in television advertisements, email campaigns, and menus. Over the past 30 years, technology has gotten so pervasive that terminology used in this space was bound to make it into everyday life. English vernacular, at least in the US, is full of borrowed terms that have taken on a meaning that has drifted from their use in industry. Think, stat (medical), boots on the ground (military), loaded question (legal), and AI (computer science). We may be experiencing two more that have crept into the food industry. In the case of software, a common term is “program.” Programs are also known as applications, since a general purpose computer can be applied to various applications based on the software running for a given task. For example, the computer is being applied for billing now, but will be r...